Digital Gift Cards
Company
Printfection
Business Model
B2B SaaS
Industry
Strategic Gifting
Problem
Printfection faced challenges with increasing costs for sending physical swag internationally and the need for a more flexible way to express gratitude or provide incentives for attending online events. To address this, they developed a new feature called Digital Gift Cards, allowing users to purchase digital gift cards from various retailers.
Objectives
Objectives included reducing shipping costs, enhancing user experience, and decreasing customer churn. The design process involved thorough research, collaboration, and evaluation of gift card vendors, ultimately selecting Tango Card. Key features of the Digital Gift Cards included retailer selection, denomination options, easy integration with existing functionality, and global accessibility. Usability testing yielded positive feedback, with users appreciating the convenience and flexibility of the new feature.
Workflow
SCENARIO 1
Gift Cards (ad-hoc)
Ability to send a-la-carte or bulk send via spreadsheet-style form.
SCENARIO 2
Included in Giveaways
Since adequate inventory is a key component of a successful campaign, we implemented a global alert to notify users about low inventory.
SCENARIO 3
Included in Kits
Since adequate inventory is a key component of a successful campaign, we implemented a global alert to notify users about low inventory.
Conclusion
The Digital Gift Cards feature successfully addresses user pain points, adds value to the Printfection platform, and aligns with user preferences. This case study demonstrates the positive impact of user-centered design, collaboration, and iterative development in creating a feature that not only meets business objectives but also enhances the overall user experience. The success of this feature showcases Printfection's commitment to innovation and customer satisfaction.